When writing medical content for your web page, it is recommended you follow the E-A-T Principle. In this post, we’ll discuss Google’s E-A-T Principle in detail. What is the E-A-T Principle for SEO? In 2018, Google introduced a new algorithm for healthcare websites. Search Quality Evaluator Guidelines were added to suggest the parameters of good […]
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Introduction One can never predict what is going to happen in the near future. The novel coronavirus (COVID-19) is one such phenomenon that no one would have expected to get hit by. Like a wildfire, it spread across the globe leading to an international medical emergency. Currently, the United States (US) is the worst-hit country […]
Introduction A decline in website traffic is one of the most common problems faced in Digital Marketing. It could be a slow and steady decline gone unnoticed for weeks or months, or a sudden sharp unexpected drop-off. Either way, it is imperative to solve this problem effectively. There are many reasons why you might see […]
Introduction If you are a cosmetic surgeon with private practice, you know that you need a digital marketing strategy to acquire new patients and achieve sustained growth. What budget amount is right for you? Spending too much on marketing can interfere with your operations budget. Spending too little can keep you from achieving your goals. In […]
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How to Rank #1 on Google
Introduction – What does Ranking on Google mean? How do patients find doctors? Not that long ago, patients looking for a new doctor often relied on word-of-mouth referrals from family and friends. Today, patients have countless online avenues to research potential doctors. Now, patients search on Google, browse the internet, read articles, check out reviews, […]