How Much Should You Spend On Marketing And How To get the PDF version of this eBook, click the button below Table of Contents Introduction Chapter 1: Marketing Is An Investment Chapter 2: What Marketing Budget Is Right For Healthcare Practices Chapter 3: What Are SMART Marketing Objectives? Chapter 4: What Is Patient Acquisition Cost […]
Introduction One can never predict what is going to happen in the near future. The novel coronavirus (COVID-19) is one such phenomenon that no one would have expected to get hit by. Like a wildfire, it spread across the globe leading to an international medical emergency. Currently, the United States (US) is the worst-hit country […]
Are you a dentist, pediatrician, eye specialist, medspa, dermatologist, plastic surgeon, or some other specialist? And do you want to know how patients find doctors today? Well, you need to understand The Patient Journey. Every patient goes through 5 different stages in their search for a doctor and this is called The Patient Journey. This […]
Introduction A decline in website traffic is one of the most common problems faced in Digital Marketing. It could be a slow and steady decline gone unnoticed for weeks or months, or a sudden sharp unexpected drop-off. Either way, it is imperative to solve this problem effectively. There are many reasons why you might see […]
Introduction If you are a cosmetic surgeon with private practice, you know that you need a digital marketing strategy to acquire new patients and achieve sustained growth. What budget amount is right for you? Spending too much on marketing can interfere with your operations budget. Spending too little can keep you from achieving your goals. In […]
What is Digital Marketing? Why Do Doctors Need it? The Oxford Living Dictionary defines the term marketing as: The action or business of promoting and selling products or services, including market research and advertising. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any […]
Introduction – What does Ranking on Google mean? How do patients find doctors? Not that long ago, patients looking for a new doctor often relied on word-of-mouth referrals from family and friends. Today, patients have countless online avenues to research potential doctors. Now, patients search on Google, browse the internet, read articles, check out reviews, […]