If you’re a doctor or medical professional, chances are you’ve already realized how important it is to have an online presence. In today’s digital age, more and more people are using the internet to research their health concerns and find new doctors. Your website’s ranking is more important than ever. That’s why it’s so important to make sure your website is ranking as high as it can be on search engine results pages (SERPs). A high ranking means that your website will be one of the first results that come up when people search for terms related to your practice. This visibility can lead to more traffic and more patients. But how can you improve the ranking of your website?
Do a quick audit of your website to see how well you’re doing:
- Check your website’s loading speed: One of the most important ranking factors is your website’s loading speed. Use Google’s PageSpeed Insights tool to see how well your site is performing. The tool will give you a score for both mobile and desktop devices, as well as provide specific recommendations for how to improve your speed. Your goal should be a score of 85 or higher.
- Check if your website is mobile-friendly: More and more people are using their mobile devices to access the internet. This means that it’s essential to have a website that is optimized for mobile devices. If it isn’t, take steps to make your site more mobile-friendly.
- Check for common ranking issues: Many common issues can prevent your website from ranking as highly as it should. Some of these issues are thin content, duplicate content, slow loading times, and misspellings or broken links.
How to use Google Search Console to perform a website audit:
If you want to improve your website ranking, one of the best things you can do is set up Google Search Console. This free tool from Google provides you with detailed insights into how Google views your website and how your website is performing on search engine results pages.
First, you need to add your website to Google Search Console and verify that you are the owner of the website. Then Google Search Console will start collecting data about your website. This data includes things like the number of times your website appears in Google search results (called “impressions”), the average position of your website, the number of clicks your website receives, and the queries your website is ranking for.
One way to use this tool to improve your website ranking is by optimizing your website for the queries you’re not currently ranking for, and by improving the click-through rate (CTR) of your website.
If you’re curious about where your website ranks on Google in comparison to your competitors in your market, try our Rank Checker: https://compare.mktg.doctor/
Mktg.Doctor’s Rank Checker tool compares your website to the websites of your top 3 competitors when patients search for your specialty and city and gives you a comprehensive report that includes:
- Your Google ranking score
- Your website performance compared to your top 3 competitors
- Your online reputation based on your Google reviews and the average star rating relative to your top 3 competitors.
Try it out for FREE: https://compare.mktg.doctor/
Take action to correct any issues you discover
Once you’ve identified any issues that could be harming your website’s ranking, take steps to correct them. Here are a few basic tips to improve your website ranking:
Create high-quality and helpful content:
Google’s latest update (called the “helpful content” update) is designed to help users find the best information possible when they search for something online. This means that websites with high-quality content are more likely to rank higher than those with less valuable content.
So what makes high-quality content? According to Google, high-quality content must be original, informative, and useful. If you want your website to rank high on SERPs, you need to make sure that your content meets these standards. You should also make sure that your website is easy to navigate and that your articles are properly formatted.
There are a few key factors to keep in mind while creating content for your website. First, the content should be well-written and well-researched. It should be accurate and provide accurate information to the reader. Second, the content should be relevant to the audience. It should address the needs and interests of the people who are reading it. And finally, the content should be updated regularly. Fresh, new content is always favored by Google, so make sure you’re publishing new blog posts and articles regularly.
For more tips on creating high-quality content, take a look at the links below:
- 5 Essential pages for your medical practice website
- Content Marketing For Doctors Or Medical Practices
- Google’s Latest Update: What Is Google’s Latest Content Update & What Does It Mean For Your Practice
Don’t forget about on-site and technical SEO:
On-site SEO is the process of optimizing your website’s content and structure to improve its ranking on SERPs. There are many things you can do to optimize your website’s on-site SEO:
- Providing keyword-rich titles and descriptions for your pages and articles
- Adding relevant keywords to your website content
- Optimizing your website’s images and videos for search engines
- Ensuring that your website is mobile-friendly
- Submitting an XML sitemap of your website to Google Search Console
- Setting up 301 redirects for old pages that have been replaced by new ones
- Checking for broken links and fixing them
- Optimizing your site speed
Technical SEO is the process of optimizing your website’s underlying code and structure to improve its ranking on SERPs. There are many things you can do to optimize your website’s code, including:
- Optimizing your titles and meta descriptions for search engines
- Adding alt text to all of your images so that they are properly indexed by search engines
- Enabling compression and caching on your web server
- Ensuring that your website’s code is valid and error-free
- Setting up breadcrumbs navigation on your website
- Registering with Google Search Console
- Submitting a sitemap to Google Search Console
- Tracking site errors with Google Analytics
If you’re looking for more help with SEO, check out our other blog posts:
- 3 SEO Tips For Doctors
- 4 Digital Marketing Strategies to Grow Your Private Practice
- How we ranked a dentist on Google (in just 3 months)
- What is Google E-A-T? Why Should Doctors Care?
- Why Is My Website Traffic Declining?
- How to Rank #1 on Google
Make sure your pages are optimized for mobile:
One of the best ways to improve your website ranking is to make sure that your website is optimized for mobile devices. With so many people using smartphones and tablets to access the internet, your website must be accessible on all types of devices. If your website isn’t optimized for mobile devices, you could be losing potential patients.
Mobile optimization is the process of making your website responsive to different screen sizes and devices. This means that the layout of your website will change depending on the device that it’s being viewed on. The goal is to create a user-friendly website that is easy to navigate on any device.
There are many things you can do to optimize your website for mobile devices. One of the most important steps is to use a responsive design. This means creating a single website that adapts to all screen sizes automatically. Another important factor is page speed. Make sure that your pages load quickly on mobile devices. There are several other optimizations you can make, such as:
- Making sure your website is easy to navigate on all mobile devices
- Making your content easily readable by using standard fonts
- Optimize the images on your website by reducing their file size
The key is to test your website on different devices and make changes until you have a user-friendly experience that looks great on any screen size.
If you’re looking to improve your website ranking, make sure you take advantage of these tips for mobile optimization. For more information on mobile optimization, check out our blog posts below:
- 4 Digital Marketing Strategies to Grow Your Private Practice
- The Definitive Guide to Digital Marketing for Doctors
What common mistakes do people make when trying to improve their website ranking?
When people want to improve their website ranking in a hurry, they often make common mistakes that can actually harm their ranking instead of helping it. Here are a few things to avoid:
- Don’t stuff your keywords: One of the most common SEO mistakes is keyword stuffing, which is when you cram as many keywords into your content as possible in an attempt to rank higher for those keywords. Not only is this practice frowned upon by Google, but it also makes your content difficult to read and understand.
- Don’t try to cheat the system: There are a lot of people out there who will try to cheat the system by using black hat SEO techniques. These are methods that are designed to game the system, and they usually don’t work for very long. Not only that but if you do get caught, you’ll be heavily penalized by Google. So it’s not worth it!
- Don’t forget about on-page SEO: On-page SEO is just as important as off-page SEO, yet many people seem to forget about it. On-page SEO is all about optimizing your website’s content and design to make it more search engine friendly. If you want to rank higher, don’t forget about on-page SEO!
Improving your website ranking can be a long and difficult process, but it’s worth it if you want to get more traffic to your site. These tips should help you get started on improving your website ranking. Just remember to avoid common mistakes, like keyword stuffing and link buying, and focus on creating high-quality content that will appeal to both users and search engines. You may not see a significant difference overnight, but if you keep at it, you will eventually see your website climbing the ranks on SERPs. A higher ranking means more visibility for your practice, which can lead to more traffic and more patients. So don’t give up! With a little time and effort, you can improve your website ranking and bring in more patients than ever before.
We at Mktg.Doctor are experts at SEO techniques and we have a proven system to rank websites that has achieved great results for our clients. The system has 3 parts: Keywords, Content, and Design.
- Keywords: The first step is to find the right keywords for your website. We use our keyword finder tool to find the most relevant and popular keywords for your medical practice.
- Content: Once we have the keywords, we create content that is optimized for search engines and humans. This content is informative, engaging, and relevant to your keywords.
- Design: Design is the look and feel of your website. We make sure that your website is designed in a way that is both visually appealing and easy to navigate.
Take a look at how we used this system to rank a dentist on Google in just 3 months:
If you’re interested in learning more about this system, write to us at: firstname.lastname@example.org